"A Virtuous Business” is a series that might surprise you with its charm. While its premise may seem unconventional at first, the story has a solid core and presents a unique narrative. The main character, Han Jung-seok, played by So Yeon Kim, is a hardworking woman driven by the need to support herself. Her business venture, selling adult products, becomes a focal point of the show, and the series’ setting in an older time period makes it even more provocative.

What stands out in this series is how Jung-seok takes a product that is difficult to sell and turns it into something people are desperately seeking, especially shown in the last episode where there was no product anymore but people still looking for it. Jung-seok’s marketing strategies are clever, and they really help propel the business forward. The dynamics among Jung-seok and her companions—Joori, Geum-hi, and Young-bok—also play a key role in driving the story. I also appreciated the slow burn of Jung-seok and Do-hyun's evolving relationship, which felt natural and uncomplicated despite the complexities of the plot.

While the series incorporates moments of comedy, it really shines in its dramatic and intense scenes, which you wouldn't necessarily expect from a show about adult products. There are plenty of complications, but rather than stretching things out unnecessarily, the show handles these issues in one or two episodes, keeping things direct and to the point.

As for the cast, So Yeon Kim’s portrayal of Han Jung-seok caught my attention because at first, I recognized her but couldn’t quite place where I’d seen her before. Then it clicked—she played the antagonist in Penthouse. Here, she’s a totally different character, though I still sensed some of her previous "villain" vibes, but in this series, she shines as the heroine.

On the other hand, Kim Do-hyun, played by Yeon Woo-jin, was another reason I enjoyed the series. He was one of my favorite characters in When a Man Loves, where his betrayal left a lasting impact. Seeing him in this role was a refreshing contrast, and I’m really looking forward to seeing more of his work.

The series has a chill vibe but still packs an emotional punch. If I were to rate it, I'd give it a 3 out of 5. Some parts did drag on a bit, but overall, it’s an enjoyable watch.